Stacey Abrams

Branding Identity & Marketing Collateral

The logo was created for a first time candidate with the goal of spreading the word about her candidacy and platform.  The logo was symbolic in that it represented a power button in modern electronics as well as the Georgia state symbol of a peach.  Her brand is about action and purpose for the people of her district in Georgia. 

Shown first is side 1 & 2 of the marketing flyer used for handouts. Next are side 1 & 2 of  the door knockers that were created for her campaign. 

She won the election based on her qualifications, and I'm sure the marketing helped to open the door and get people to pay attention to her message.  She is now speaker of the the GA House of Representatives and has continued to win elections.