The Midas Group

Branding Identity & Business Card Design

This logo was created for a new Real Estate investment firm. The identity focus was on creating a logo with a universal appeal and a symbol that could deliver that. The company's focus was to interest real estate investors and to build successful projects with lucrative results.  The name Midas has a historic connection with the King and his gold and the company wanted to leverage that reference.   With the use of gold and royal blue as well as the hexagonal symbol relating to the shape of a crown and the sun due to placement and color, we arrived at a lovely balance, one the client was very happy with.